ALLISON CHESS - Design + Creative Direction Work About Contact Menu ALLISON CHESS Design + Creative Direction Work About Contact MetLife Federal Dental Campaign Integrated enrollment campaign intended to attract and retain subscribers to MetLife dental plans offered to federal employees. New creative for this campaign served as a bridge to MetLife's rebranding efforts as the company began to retire their former brand ambassador, Snoopy. The style of illustration and vibrant color palette was designed to reflect the brand personality with a fresh approach, while retaining relevance with an optimistic tone. MetLife 2017 Federal Dental Campaign Video Nutritional Zest Identity and website for Austin based Nutritional Therapist, Colleen Flynn. Nutritional Zest creates simple recipes to help you integrate whole foods into your diet and experience the life-enhancing power of nutrition. The hand-drawn identity and submarks are meant to evoke the artisanal approach Colleen takes with each and every handcrafted product and delicious healthy recipe. Further, the zest curled "C" illustrates the idea of Colleen's signature on all facets of the products and services she provides to her clients. Logos and Marks Furthermore Branding for Washington, DC and Brooklyn based art production incubator. FURTHERMORE collaborates with artists, curators, collectors, and the public at large in making contemporary art useful and accessible. The business comprises an archival print shop, emerging print collections, curated design products and an international exhibition program. MetLife Asia Corporate Communications strategy kit designed to narrate MetLife's Asia business to key stakeholders and decision makers. The concept of layering shapes communicates the idea of building to support the global strategy of One MetLife. Asia is highlighted as the focal point of the story through culturally specific textures, and the origami like shapes representing the global map, speaks to the idea of innovation and evolving. MetLife Product Promotion Direct mail and promotional item for the MetLife Promise Whole Life Select product campaign launch. The objective was to introduce three new products under one umbrella, Select 10, 20, and 65, while effectively communicating to the sales force that one was certain to be the right type to meet their clients' needs. The play on words, "select your type" was used in tandem with distinct typographic treatments to identify with each product to leverage the product promotion story. Sunnyside Gardens Park Identity for a private co-op park located in historic Sunnyside Gardens, New York. The 3-acre park is one of only two membership parks in New York City. However, unlike the exclusive Gramercy Park, Sunnyside Park offers membership to anyone interested in being a part of its community. The Park offers expansive grounds and facilities for families to enjoy year-round. MetLife 2016 Federal Dental Campaign The goal of the FEDVIP campaign is to attract and retain subscribers to the dental plans offered by MetLife to federal employees. This year’s campaign “Choose More for Your Smile” featured MetLife’s spokespeople, the PEANUTS? gang, as a way to highlight the plan benefits and underscore brand presence amongst other dental carriers. The advantages offered to customers with this year’s plan were bigger and better than ever before. By providing access to over 80% of all US dentist offices, MetLife offered More Dentists. With an annual maximum increase to $25K, that's More Coverage for your smile. And after negotiating bigger discounts for MetLife's members, they were able to put forth More Savings. What’s more, 98% of enrollees surveyed being satisfied with the preferred dentist plan. MetLife Blimp Photography The MetLife Blimps have served as a leading brand icon for the company. Throughout the year, they provide ground-breaking aerial coverage for a number of high-profile sporting events. Photography from the shoots are used frequently for various brand positioning materials, MetLife Store merchandise and environmental branding efforts throughout the company's domestic and international office locations. Massage By Ahmed Identity and website for massage therapist, Ahmed Abdallah. His unparalleled techniques and level of academic knowledge within health science, anatomy and physiology make him one of the most requested therapists in the DC/MD/VA region. We updated his identity to match the level of balance and zen he restores to his clients with simplified iconography, calming color and thoughtful use of white space. MetLife 2014 Federal Dental Campaign Integrated campaign intended to attract and retain subscribers to the dental plans offered by MetLife to federal employees. The objective behind this year’s campaign was to underscore the monumental size of MetLife’s plan offerings. Furthermore, we capitalized on the region with the highest concentration of federal workers—and the highest concentration of national monuments—Washington, D.C. The campaign, “A Monumental Reason to Smile,” featured architectural details of these iconic buildings to simulate smiles. Outdoor advertising was concentrated throughout metro stations, metro cars, buses and billboards generating high visibility among federal employee commuters. Illustration Small-scale geometric illustrations of places - from New York City to Arches National Park. MetLife Rebrand MetLife recently introduced its new branding after 30 years of association with Snoopy and the Peanuts characters. The beloved characters were brought in to make the company friendlier and more approachable during a time when insurance companies were seen as cold and distant. As the company ushers in this new chapter of Navigating Life Together, the brand continues to focus on the strong partnership they have with their customers. Posters prev / next Back to Work 10 MetLife Federal Dental Campaign 12 Nutritional Zest 21 Logos and Marks 11 Furthermore 9 MetLife Asia 10 MetLife Product Promotion 5 Sunnyside Gardens Park 10 MetLife 2016 Federal Dental Campaign 17 MetLife Blimp Photography 12 Massage By Ahmed 14 MetLife 2014 Federal Dental Campaign 4 Illustration 15 MetLife Rebrand 7 Posters ? 2017 Allison Chess. All Rights Reserved.